Sunday 9 October 2022

Hiring Your Next Digital Marketing Team? Here are 3 things you Should Know


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Every startup's dream is to expand into an empire with a large client base. So what next?

Reading this article could mean the following; You are about to take the big step of putting your business in the digital space to be able to reach your target audience.

So what's the stumbling block hindering you from sharing what you have with the outside world?

Let's guess;

It's the perfect digital marketing team.

Or you might also be here owing to the fact that you're not quite content with your current marketing team. So in order to avoid making the same mistake twice, you might want to stick around till the end.

Photo by Tima Miroshnichenko: 

Who is a digital marketer? 

Before undertaking the bold step, you might need to have background knowledge on who a digital marketer is and what a digital marketer does.

Well, driving brand awareness and lead generation through digital channels is the role of a digital marketer, which implies that they devote their time to producing, posting, or modifying content, observing or managing social media interactions and campaigns, or undertaking other tasks in an effort to strengthen a company's digital channels.

An average day in the life of a digital marketer constantly entails managing social media marketing campaigns, working on SEO or search engine marketing initiatives, supervising email campaigns, and producing content for blogs, depending on the company, industry, and seniority of a role.

The following duties typically fall within the purview of digital marketers:

Social Media Marketing- This entails the use of social media channels like Facebook, Instagram, Twitter, and Linkedin to help publicize the brand and also have an up-close relationship with the audience.

Content Creation-  The core of digital marketing is content creation, as this is a tool that helps to capture the attention of the audience towards the brand, which can involve the use of vehicles like content writing and copywriting. The goal should be to comprehend the process of effectively engaging audiences as well as to produce high-quality, SEO-friendly content. "Developing ever-relevant content" should be a part of the objective as well. This implies that the information will still be pertinent to the customer's needs whether they discover the content today or years from now.

Search Engine Optimization & Search Engine Marketing - With the advent of search engine algorithms, the need for the utilization of specific keywords has gone up the roof. In order to support digital marketing at all levels, Search Engine Optimization (SEO) has become a highly demanded skill for any digital marketer to possess. The team's more technically inclined members can handle the technical aspects of SEO, but for a successful digital marketing campaign, understanding the dynamics of SEO is just as important as understanding how to optimize all types of content.

Data Analytics- Data analytics is the process of collecting and analyzing product data from multiple digital sources to inform product and marketing strategies. The data from digital marketing campaigns provide the analyst with essential information concerning prospective customers.

Email Marketing-This is a form of marketing whereby email is used as a means to engage customers.  It can make the customers on your email list aware of new products, discounts, and other services. It can also be a great way to educate your audience on the value of your brand or keep them engaged between purchases.

Photo by Thirdman: 

 Why a Full stack Marketer Won’t Just Cut It.

There is a saying that goes, “Jack of all trades but a master of none." If there is a situation that needs to be avoided, it is entrusting all of the digital needs of a company to a full-stack marketer.

Now, this is not due to the inability of the person to deliver, but the delivery will be limited in scope.

Division of labour facilitates increased productivity and efficient mastery of each track.

For instance, the iPhone requires parts such as its case, battery, screen, and logic board. Not all of these are manufactured by Apple, let alone by the same person. 

The firm requires separate companies with greater specialties. Among those include firms in Japan to manufacture the camera, German firms to produce the accelerometer, the US for its audio chip, and China for the battery and to assemble it.

This wisdom of dividing the labor aids the creation of a better ecosystem and increased productivity.

Photo by Antony Trivet:


Who You Need On Your Digital Marketing Team.

So you are here already. You have been equipped with the knowledge of what you should be looking for in a digital marketing team. 

Now you need to know the people you need on your team.

A fully-fledged digital marketing team should have the following team members to deliver Fullon campaigns.

The Digital Marketing Manager- Usually the spearhead of the team, The digital marketing manager is responsible for developing, implementing, and managing the company’s overarching digital marketing strategy.

A digital marketing manager's average day can involve the following duties and tasks:

  • Preparation of budgets and programs across various digital marketing channels

  • Communicating the advantages of the digital marketing program to clients

  •  Evaluating if the goals of the digital marketing strategy are being met while it is being implemented

  • Modifying and improving the digital marketing plan to produce the best outcomes possible

  • keeping up with the latest trends in digital marketing

PPC Manager

The marketing team's paid online advertising campaigns are managed by pay-per-click (PPC) managers.

Companies frequently need to invest in sponsored advertisements to reach their target clients because the majority of firms are now attempting to increase their online presence.

These activities are managed by a PPC manager, who plans and executes campaigns for ad networks like Google and Facebook.

SEO Manager- SEO Managers are saddled with the responsibility of the planning, implementing, and managing the company's overall SEO strategy.

They usually cover a wide variety of duties, such as web marketing, web analytics, content strategy planning, link building, and keyword strategy. 

Social Media Marketing Manager-

Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings.

They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.

Content Marketing Manager-The administration of a company's content marketing department and the overall effectiveness of content marketing activities are ultimately under the management of a content marketing manager. 

They assist with continuing content planning, daily content development, editing, and promotion, and reporting on the outcomes of each content marketing campaign. They also guide content marketing strategy.

Email Marketing Manager-

Email Marketing Managers are generally responsible for planning, developing, implementing, and maintaining the overall company's email marketing strategy.

With the emergence of inbound recruiting and digital marketing, the email marketing manager's role has become very important for business success. 

Web Development Manager- Web development managers are responsible for overseeing the creation and maintenance of web-based content. They commonly work with a team of developers, designers, and other specialists to ensure that all projects are completed on time and within budget.


Photo by Glenn Carstens-Peters on Unsplash

Where to find your digital marketing team

Finding the perfect team might be a task just like finding a needle in a haystack.

That's most likely because you're not looking in the right direction.

1. You should look in the appropriate places.

By any chance looking for a brand designer?  You should know your go-to platforms are Dribbble, Behance, and other portfolios.

 For positions like “Marketing Manager," which encompass a variety of distinct roles, search for skills and background using candidate sourcing technology instead of advertising with generic job titles, Social platforms like Jobberman or Linkedin can cut you the slack.

2 Get referrals and recommendations

Do you know who has all the necessary skills to ease the search?

Your current staff!

Offer them a reward of some type in exchange for assisting you in identifying qualified candidates for your available marketing roles.

 3Employ the Use of Social Media.

Social media isn’t just restricted to connecting to clients. There are job seekers out there as well. Your social channels make it easy to connect with talent from around the world. Not only does it help you find that talent, but it opens the curtain so candidates can see if you’re a good fit.

Using corporate social media platforms like LinkedIn, recruiters can post job listings for potential clients to apply to.


4.  Implore online communities  

You need to go where those individuals are most likely to be found if you want to find and attract top talent for your marketing team.

Online communities like digiclan, which is home to a growing number of digital marketers in different fields with a high level of expertise from around Africa.

These individuals are available in their numbers with different levels of dexterity, from entry-level, and intermediate, all the way up to the expert level.

You should know you can never go wrong.



Photo by Sora Shimazaki: 

Onboarding Your Digital Marketing Team

With all the procedures listed above, you should have gotten a hang of all you need to do to assemble that perfect team.

Well, always and always, the next step for a company to take after people have applied is to onboard them.

While there are stages to go through, which include Interviewing them in multiple stages, Properly communicating your goals and visions with them, and checking how they can help you achieve such goals and also their input to better refurbish the goals. 


Getting a dream team is a hard hill to ride on, But the challenge only starts when you finally assemble the team.

Why? You may ask, The path towards achieving your goals is going to be a tough one. That's why your perfect team is there with you, to make that journey a successful one.

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