Sunday 28 June 2020

3 Skills For Leading Digital Transformation

We live in interesting times where certain skillsets hitherto overlooked have become necessary to navigate the ever-changing paradigms of our society. The world is starting to heed calls for inclusion, accountability and justice, especially in the workplace. We are in an age of transformative processes, constantly adapting to secure a future that can be accommodating and shared by all, a collective vision to build a society where one can thrive irrespective of gender, race, religious or political affiliations. This vision is more possible than we’ve ever imagined with the following skill sets:


1. Social Intelligence

The ability to navigate and articulate your perception of people’s reactions and non-verbal queues, engage members of your team and listen actively. While Social Intelligence is often listed secondary to Emotional Intelligence, the former lays out rudimentary steps to begin with as you embark on key digital transformation initiatives across your organization. Honing and using these skills allow leaders in the tech space to avoid problems, engage the team and ultimately keep things moving in the right direction.

2. Curiosity

Every digital transformation process will require inputs from people across various departments from the salespeople, finance, marketing, R&D and others in the business. This is an opportunity to learn about the business and acquire critical insights that will not only help understand your business position in relation to competitors but will provide a clear understanding of the strategic direction your business should tow in order to create impactful solutions.


3. Storytelling

Technology is no longer solely in the realm of the IT department thus, decisions concerning digital transformation will involve people across the business whose buy-in you’ll require to drive the process. Using reason and data alone won’t get the job done. Research shows that listening to stories puts your whole brain to work, not just the verbal processing portion but the emotions as well. You can influence your stakeholders through stories and anecdotes, forge connections and create momentum for your key initiatives. Storytelling is a sublime way of getting past the data to allow you to connect in a meaningful and memorable way.


Author’s Bio:

Ndidi Obinwanne is the Client Success Manager at Squad Digital Nigeria. She’s adept at Digital Transformation, Brand Building, Voice Over Artistry and passionate about building sustainable solutions for the African continent.

With over 7 years experience working with local and international brands like BAT, Old Mutual, Total Nigeria, British Council, First Bank Nigeria, NEM Insurance, Bajaj, Win Win Kitchen, Luscious by Lisa amongst others; her range of expertise include marketing communications - digital and traditional, brand building, brand management and digital transformation.

When she’s not selling any of the above propositions, you can find her on a yoga mat, reading a book or writing one. 

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