Friday, 15 May 2020

Keyword Research for Content Writing


Image Source: bizsmallbiz.com
While your keywords aren't supposed to control your writing content, they are an important part of the entire writing process, particularly when you're targeting search engines. 

Throwing in your online company means that you need to go beyond just "writing material." Your material needs to achieve two objectives: first, cater to the end-user (customers, partners, prospects, writers, etc.) and, secondly, solve a specific problem.

What are keywords in Content Writing? 
Keyword research is the process by which you search popular search terms that people type in search engines like Google, and include them strategically in your content so that your content appears higher on the search engine results page. (SERP). As stated by Conductor.

What Is Content Writing?
Content writing according to Backlinko Is the method of preparing, writing and editing web content, primarily for digital marketing purposes. Which can include writing blog posts and blogs, video and podcast scripts, as well as material for different platforms. 

What Is SEO? 

According to MOZ, SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Google (or any search engine that you use) has a crawler that goes out and collects information on all the stuff you can find on the Internet.

However, if you use keywords right, you use the voice of your clients and the target audience. 

Intent-based keyword research helps you to tailor your message and make your company stand out
Identifying your buyer personas and your buyer’s journey to purchase is a good business initiative and will help you determine which keywords you should aim for parts of the content you're planning to write.
Buyer’s Persona
A buyer’s persona is a semi-fictional representation of your perfect customer, focused on market analysis and actual data regarding your current customers. 
When creating your buyer’s persona, consider including customer demographics, behavior patterns, motivations, and goals.
Buyer’s Journey
The buyer’s journey is the active research process that the potential purchaser is going through leading up to their purchase. It guides them through the stages of being conscious of the need, considering different solutions to satisfy the need, and then taking a decision between the different solutions. 
Although the importance of keyword research has remained steady, approaches have developed in tines with more sophisticated search engines and through user preferences.
Why is Keywords Important in SEO
Keywords give us insight as to who the people are and what they want, helping us to better serve their needs. 
Keywords can provide a "bullseye" to which marketers can target their content.
Ways to Search for Intent-Based Keywords
  • Put together a list of foundational keywords: If you're not sure what your  foundational keywords are, write the most simple queries your customers will use to find your company's goods or services.  
Your foundational keywords are those that are closely aligned with your target phrase. These keywords give meaning and structure to the rest of your content. Without them, it is difficult to do any other keyword research that is even moderately effective or lucrative. 
Example of a foundational keyword for a logistics company includes the following; 
Warehousing
Transportation
Fulfillment
Packaging
Your keyword list should be friendly when it comes to working smarter and optimizing the effect of your work. The keyword list, combined with your editorial calendar, will help you decide how much time you need to study one subject, and ideally expand the work over a few pieces of material.
  • Hone and prioritize best keywords: Effective use of SEO keyword research means matching content with a potential user search purpose. It also means understanding the types of web pages and websites that appear in the results of the current search engine.
The common factors that define a keyword’s value are:
Volume (amount of monthly searches)

KD (keyword difficulty – different tools have different names for this)

CPC (cost-per-click, suggested bid—this shows the monetary value of a keyword and what advertisers are willing to spend)

Com (competitive density): refers to the number of unique sellers that compete in a product market.

Note, the way you choose your keywords depends primarily on how you want to impact the results of your search. If you want to target high-volume keywords, you will give them priority first, and if you want to target low-volume, common keywords, you will push them to the top of the list and target them more aggressively.
  • Use keyword data from your competitors: 
Using some of the top tools from your competitors is well known for offering users keyword domain rankings according to Google Data, this information can be helpful in choosing which keywords to target and where you will be diverging from your competition. 
Sometimes, however, you just have to find out what your competitors are up to. What are the keywords my competitors are using? 
Smart keyword research is one of the most powerful ways to succeed in crowded spaces and achieve a critical advantage over other companies in your industry.
Below are top 5 Competitors Keyword Research Tools you can use; 

Conclusion
Using these tips, even if you do not reach the same growth rate, you will certainly generate more traffic, boost your brand and fall in love with content marketing. 
Make proper and informative keyword analysis before you build your next content and see how you bring more traffic to your site.


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