Thursday 6 August 2015

Facebook Introduces New Communication Features For Pages

It seems every time I log into Facebook these days, there is always something new from the ever   innovative social networking platform "Facebook", the latest update being the new feature for pages, which allows for more ways for customers to send private messages to businesses and new tools for page admins to manage and respond to messages.

The features includes;
1. Sending private messages to a Page from local ad campaigns.
This feature enables a "Send Message" call-to-action button for local ads, allowing people to initiate private  conversations with your business pages from News Feeds. This allows people to relate with your business in a personal way directly from ads.

When you receive a message it includes an attachment that shows which ad the messages comes from, which would help you follow up better. You can now start using the "Send Message" option while creating a new local awareness ad in the "Call to Action" field.

2. Replying to comments privately.
Now you do not have to reply to comments the same old way. You can now reply to public comments with a private message, this makes it easier for you to handle some customers more efficiently. The "Message option" appears beside the "Like" and "Reply" options beneath a comment.

A message from the Page would include a link to the fan's/customer's comment for reference purpose.

That's not all! When you respond to a comment privately, it shows a note that the you have responded to the comment so that people would know you actually handled the request. In addition to this to make sure this new feature isn't just valuable to you or your business but to others also, Facebook adds additional tools to help manage messages, including an option to block private messages from businesses.

3. Helping people identify responsive pages.
This is one feature you could take advantage of to creating a better brand on Facebook. This feature enables you identify pages that are responsive to private messages. Pages that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles.

Responsiveness ratings are dynamic and calculated based on data from the last seven days. All Page admins will now see their Page’s response rate and median response time in Page Insights, but, for now, only the Pages who meet the 90% response rate and less-than-five-minute response time will have the public badge.

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